Harvey Cooper Cars receives national recognition for excellence!

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Ripon based retailer wins big at the 13th annual Autotrader Retailer awards!

Harvey Cooper Cars has been awarded the Customer Experience award (Fewer than 50 cars) at the national Auto Trader Retailer Awards 2020.

Based in Ripon, Harvey Cooper Cars has beaten competition from over 13,000 UK automotive retailers to receive the Customer experience award.

The three winners of the Customer Experience award (fewer than 50 cars; 50-100 cars; and over 100 cars) were determined by the UK’s largest automotive mystery shopping exercise; an in-depth analysis of customer engagement across three stages of enquiries: email, phone and personalised vehicle tours. The winners, including Harvey Cooper Cars, provided an exceptional standard of customer service across all three stages.

Commenting on this year’s winner, Auto Trader’s Chief Executive Officer, Nathan Coe,said:“The automotive industry is by nature, incredibly resilient, but we’ve been amazed at just how successful some retailers have been at adapting to the unprecedented challenges of COVID-19. We’ve seen examples of businesses who have truly gone the extra mile to respond to changing consumer behaviour and expectations, not just making the car buying process easier and more efficient, but safer too. We’ve also been hugely inspired by leadership teams that have taken equally bold steps to protect their colleagues and to instil rewarding and collaborative working cultures.

“In this climate we think it’s more important than ever to step back and to recognise true retailing excellence. And based on the most comprehensive judging process, there is no doubt that this year’s winners are incredibly deserving and truly represent the very best of our industry.”